A marketing professional who specializes in building brand equity and creating content strategy with which stakeholders can easily identify. Her experience includes master brand strategy, social media marketing, print media, product launches, and public relations. Felica has over 10+ years of experience in the luxury hotel industry and currently holds the position of VP Marketing and Branding. She is considered an industry leader amongst her peers, having received awards for ground breaking social media strategies, as well as being a sought after keynote speaker at marketing conferences throughout North America.
- Bachelor of Business Administration – Wilfrid Laurier University
- Business Studies (Int. Marketing) – ISC Paris
- Certificate in Public Relations – Humber Institute
- Master of Business Administration – Queen’s University